“We couldn’t pass the chance of partnering with some of these fans to take this self-expression one step further, empowering them to bring their creative twist to official brand styles.” “I love how the brand has already been unofficially adopted into the Roblox platform, with users creating their own TOMMY HILFIGER styles,” said Tommy Hilfiger. The virtual Tommy X Roblox Creators digital collection will be available for purchase globally in the Roblox Avatar Marketplace on December 16, 2021. Tommy Hilfiger announces it has partnered with eight carefully selected user-generated content (UGC) designers from the Roblox community to create and promote a Tommy X Roblox Creators collection of thirty digital fashion items that people can use to dress their avatars within Roblox, the massively popular global online platform for shared experiences.
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